Most graphics are a slight variation of a companies name, something eye catching or appealing to their demographic, usually included with a symbol to describe the companies service without spelling out what they do. Newspapers, phone books, printers, everyone uses computers to get things done, and they all add graphics to personalize and enhance the quality of their products. Computer generated graphics are used everywhere in business today.

From stationary to advertising, a company’s graphics can make people associate even the smallest thing back to their company. In fact, your company logo is a form of advertising all by its self.

Here is a test for you:
Go to three different printers and ask them to print you some business cards. Give each of them the same drawing for your company’s logo. What you will end up with is three different logos. They might all look similar, or they might not. Can your company afford to change looks every time you change printing companies?

Once you have your graphics you should use them everywhere.

Note:
Graphics can be used with most software. But there is a difference between a graphic for your web site and one for your printed advertisements. If you’ve ever ordered printed materials, you know that the printer will ask you for your graphics.